Sponsorship & Partnership

Reading University Students’ Union (RUSU) has a wide variety of events offering excellent opportunities to promote your businesses and brands to students.

All the revenue raised from advertising and sponsorship is spent on providing invaluable support and advice services to the students as well as funding our many sports clubs and societies. This is the perfect and official way to target around 20,000 students at the University of Reading.

Sponsorship packages can be tailored to individual requirements to suit all objectives and budgets.

Reading University Varsity

Reading University has a long history of valuing sport. This was showcased at the London Olympics 2012 by the achievements of our current students and alumni; most notably the gold medal winning rower Anna Watkins. One of the biggest and most publicised sporting events in any Reading student’s annual calendar is Varsity. This year the black and red of Reading (University) Knights will be taking on Oxford Brookes in over 25 sporting fixtures, in a bid to gain the ultimate sporting prize and be crowned Varsity Champions 2013. With exciting fixtures including Men’s and Women’s Hockey, Basketball, Netball, American Football, Lacrosse and much, much more, it is not to be missed. Varsity attracts huge crowds of students from both Universities as well as those interested in seeing the intense rivalry and high quality sports action. The event is promoted in the months leading up to the Varsity Weekend to students across the University.

This is a great opportunity to get your brand noticed and sponsor Reading University biggest and most successful sporting event.

Award Ceremonies

In May we have a fantastic array of student award balls taking place, recognising the achievements of over 4000 students who are involved in areas such as sports clubs, student societies, student media and our volunteering programmes. Taking place in RUSU’s 3sixty nightclub, one of the biggest venues in Berkshire, each awards ceremony is guaranteed to be sold out. With promotion in our building, on the website, our social media and across campus, never has there been a better opportunity to be associated with a specific area, clientele or the Students' Union itself.

International Events

Throughout the academic year the Students’ Union organises large events with an international student focus. An example of this is ‘One World Week’ which headlines events like the Cultural Show, United Nations Conference, international film showings, Latin-American Carnival Party and a Cultural Festival in which a number of our culture based student societies set up stalls about their culture.

These events are significant in targeting International students, UK students and the local community, the aim being to integrate home and overseas students whilst allowing people of different nationalities to share their culture on campus.

Entertainment Events

With events ranging from our huge Wednesday and Saturday Union nights, to weekly Comedy, Quiz and Live Music taking place throughout the year, our entertainment events have something to offer everyone.

The highlight of the year is June’s Summer Ball. We host over 4,000 students across 4 venues featuring some of the newest up and coming live acts. The event runs through the night until the sun comes up. This is a key event in the University calendar and is always a popular sponsorship opportunity.

Throughout early October, our Freshers’ events also offer opportunities to link your brand name to RUSU and benefit from an introduction to over 4,500 students newly arrived in Reading and the 15,000+ returning students.


We work closely with a limited number of business partners to provide further marketing opportunities. We are currently seeking partnerships to the mutual benefit of business and our students. We pride ourselves on creating bespoke packages to suit your business requirements.

Event Management

At RUSU we can also host your event. With our variety of facilities we can accommodate events from 10 to 2500. The versatility of the venue makes it an ideal location for anything from full theatre productions to conferences or party nights and weddings. Please call us for a personal tour.

Media Pack

For full details on the various marketing opportunities available to you with RUSU please download our latest Media Pack today.

Download the RUSU Marketing Media Pack

Contact Us

If you would like to discuss sponsorship or marketing opportunities further please contact:

Richard Lines
Telephone: 0118 378 4114
Christine Whitburn
Telephone: 0118 378 4120