Reading University Students’ Union (RUSU) has a wide variety of events
offering excellent opportunities to promote your businesses and brands
All the revenue raised from advertising and sponsorship is spent on
providing invaluable support and advice services to the students as
well as funding our many sports clubs and societies. This is the
perfect and official way to target around 20,000 students at the
University of Reading.
Sponsorship packages can be tailored to individual requirements to
suit all objectives and budgets.
Reading University has a long history of valuing sport. This was
showcased at the London Olympics 2012 by the achievements of our
current students and alumni; most notably the gold medal winning rower
Anna Watkins. One of the biggest and most publicised sporting events
in any Reading student’s annual calendar is Varsity. This year the
black and red of Reading (University) Knights will be taking on Oxford
Brookes in over 25 sporting fixtures, in a bid to gain the ultimate
sporting prize and be crowned Varsity Champions 2013. With exciting
fixtures including Men’s and Women’s Hockey, Basketball, Netball,
American Football, Lacrosse and much, much more, it is not to be
missed. Varsity attracts huge crowds of students from both
Universities as well as those interested in seeing the intense rivalry
and high quality sports action. The event is promoted in the months
leading up to the Varsity Weekend to students across the University.
This is a great opportunity to get your brand noticed and sponsor
Reading University biggest and most successful sporting event.
In May we have a fantastic array of student award balls taking place,
recognising the achievements of over 4000 students who are involved in
areas such as sports clubs, student societies, student media and our
volunteering programmes. Taking place in RUSU’s 3sixty nightclub, one
of the biggest venues in Berkshire, each awards ceremony is guaranteed
to be sold out. With promotion in our building, on the website, our
social media and across campus, never has there been a better
opportunity to be associated with a specific area, clientele or the
Students' Union itself.
Throughout the academic year the Students’ Union organises large
events with an international student focus. An example of this is ‘One
World Week’ which headlines events like the Cultural Show, United
Nations Conference, international film showings, Latin-American
Carnival Party and a Cultural Festival in which a number of our
culture based student societies set up stalls about their culture.
These events are significant in targeting International students, UK
students and the local community, the aim being to integrate home and
overseas students whilst allowing people of different nationalities to
share their culture on campus.
With events ranging from our huge Wednesday and Saturday Union nights,
to weekly Comedy, Quiz and Live Music taking place throughout the
year, our entertainment events have something to offer everyone.
The highlight of the year is June’s Summer Ball. We host over 4,000
students across 4 venues featuring some of the newest up and coming
live acts. The event runs through the night until the sun comes up.
This is a key event in the University calendar and is always a popular
Throughout early October, our Freshers’ events also offer
opportunities to link your brand name to RUSU and benefit from an
introduction to over 4,500 students newly arrived in Reading and the
15,000+ returning students.
We work closely with a limited number of business partners to provide
further marketing opportunities. We are currently seeking partnerships
to the mutual benefit of business and our students. We pride ourselves
on creating bespoke packages to suit your business requirements.
At RUSU we can also host your event. With our variety of facilities we
can accommodate events from 10 to 2500. The versatility of the venue
makes it an ideal location for anything from full theatre productions
to conferences or party nights and weddings. Please call us for a
For full details on the various marketing opportunities available to
you with RUSU please download our latest Media Pack today.
If you would like to discuss sponsorship or marketing opportunities
further please contact: